1. Overview

This Privacy Policy describes how the Marketia Ads Manager application ("Application") handles data. The Application is a proprietary tool built and operated by Approaching Tech SRL, accessible at marketia.ro.

The Application connects to the Facebook Marketing API exclusively to read advertising data and create or manage campaigns within ad accounts owned and operated by Approaching Tech SRL.

2. Who Uses This Application

This Application is for internal use only. It is not a public-facing product. No third parties, customers, or external users have access to or interact with this Application.

3. Data Accessed via Facebook API

The Application accesses the following data through the Facebook Marketing API:

• Ad account performance metrics (impressions, clicks, spend, conversions)
• Campaign, ad set, and ad configurations
• Audience settings and targeting parameters
• Budget and scheduling information

All data accessed belongs exclusively to ad accounts owned by Approaching Tech SRL. No personal data of end-users or consumers is accessed or stored.

4. How Data Is Used

Data retrieved from the Facebook Marketing API is used solely to:

• Display advertising performance dashboards for internal analysis
• Create, modify, or pause advertising campaigns
• Automate campaign management tasks within owned ad accounts

Data is not sold, shared, or disclosed to any third party.

5. Data Storage & Retention

The Application may temporarily cache API responses in memory during active sessions. No advertising data is permanently stored in external databases. Access tokens are stored securely and used solely to authenticate API calls to Meta's platform on behalf of the account owner.

6. Third-Party Services

The Application integrates with:

• Meta (Facebook) Marketing API — to access and manage ad account data. Usage is governed by Meta's Platform Terms and Meta's Privacy Policy.

7. Security

Access to the Application is restricted to authorized personnel at Approaching Tech SRL. API credentials and access tokens are stored securely and are not shared with any external parties. We implement appropriate technical measures to protect data integrity and confidentiality.

8. Your Rights (GDPR)

As this Application does not process personal data of third parties, GDPR data subject rights (access, rectification, erasure) are not applicable to external users. If you have any concerns, please contact us at the address below.

9. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be reflected by updating the "Last updated" date at the top of this page.

10. Contact

For any questions regarding this Privacy Policy, please contact:

Approaching Tech SRL
Email: suport@marketia.ro
Website: marketia.ro
București, România